Títul Construction of Non-inherited Digital Platform based on PEST-SWOT Model

Abstract In order to protect non-genetic inheritance, this paper proposes the construction of digital platform for inheritance based on PEST-SWOT model. Firstly, classification intangible Chinese heritage is summarized and development Jiaodong dough plastic cultural analyzed by using SWOT PEST analysis Finally, strategy protection constructed, information collected classified data collection archiving technologies such as three-dimensional scanning Internet. To develop retrieval system molding, establish resource database molding with complete, multiple intuitive information, record whole picture art in a real systematic way. At same time, convenient ways inquiry exchange utilization are provided realize preservation sharing resources, so achieve purpose dissemination art.